A Drop of Perfection- June GWP
Overview
We're excited to introduce our upcoming gift with purchase campaign, featuring a limited-edition Teardrop Pendant Necklace (FREE with purchases over $125). Designed to feel effortlessly elegant and unexpected, the pendant adds a meaningful touch of luxury to any look-- because the perfect finishing touch should feel effortless.
Timeline | Campaign Hashtags and Tags | Key Copy Points to Include
Posting Dates: This exciting GWP launches on the 5th of June! We'd love for you to amplify messaging between the 5th-10th if possible!
Where to Post: IG Feed + Stories, Tiktok Posts (No Stories)
Hashtags: #DropofPerfection
Tags: @melindamaria_jewelry (IG), @melindamariajewelry (Tiktok)
Key Copy Points to Include:
- "A Drop of Perfection."
- "A gift with purchase that feels like a must-have rather than an afterthought."
- "This is not just a free gift-- it's a special piece that enhances every look."
Get Involved!
Whether or not you have the GWP piece, we'd love your help in amplifying this exciting campaign! Feel free to share your outfits, highlight the offer, and inspire your followers to take part in this limited-time gift with purchase! Here are some content ideas from the MM team to help you get started:
"Drip Check":
- Post a video showing the finishing touch to your look by putting on the pendant.
- Focus on close-up styling shots, mirror moments, or playful water-inspired visuals.
- In your captions, have fun with the idea of "drip" being the ultimate finishing touch!
Content Reposts:
- If you don't have the necklace, no worries! We'd love your help in spreading the word about this limited GWP through content reposts if you're able to do so! Make sure to include #DropofPerfection in your reposts so we can track for an exciting challenge!
Content Inspo
