Little Letters, Big Meaning
Overview
This campaign is all about the little things--the tiny initials, everyday moments, and love you wear on your wrist. The Baby Love Letter Heart Bracelet isn't just jewelry; it's a daily reminder of the people who mean the most. This piece is for anytime, anyone, and any occasion.
We want YOU to join the occasion & bring this to life by showcasing how any of your Love Letter pieces hold special meaning in your everyday routine. Whether it's a child, best friend, partner, or even yourself, show us how you stack, and wear any of your Love Letters Collection pieces as a symbol of your most cherished connections.
Key Messaging/Taglines
Key Messaging
- Not just a bracelet. A love letter.
- Tiny letters, big meaning.
- For the loves of your life.
Taglines
- Wear your heart on your wrist
- Some love letters aren't written. They're worn.
Timeline/Campaign Hashtags and Tags
Posting Dates: The new collection launches on April 25th! We'd love for you to help in amplify the messaging between the 25th of April and the 21st of May if you can!
Where to Post: IG Feed + Stories, Tiktok Posts (No Stories)
Hashtag: #MyMMLoveLetter
Tags: @MelindaMaria_Jewelry
Get Involved!
- Share a photo or video wearing any of your Love Letters Collection pieces (show us that meaningful stack!)
- Tell us who your Love Letter piece represents and why it's meaningful to you. (Caption or VO works!)
- Post using #MyMMLoveLetter and tag us so we can share your story!
We can't wait to see how you make this your own!
Content Inspo
