A Touch of Cool
Overview
This collection isn't just about jewelry-- it's about energy. "A Touch of Cool" is a statement of effortless confidence. It's for the ones who show up for themselves, their people, and their style with ease and edge. These pieces are designed to bring a bold, elevated touch to everyday looks-- think laid-back luxury with just the right amount of attitude.
The Highlights
Posting Dates: The new drop launches on the 18th of July! We'd love for you to help amplify messaging between the 18th and the 30th if you can!
Where to Post: IG Feed + Stories, Tiktok Posts (No Stories)
Hashtags: #MMTouchofCool
Tags: @melindamaria_jewelry (IG), @melindamariajewelry (Tiktok)
Some of Our Favorite Things to Tell Our Friends About This Campaign:
- "Styling, not costuming."
- "Edgy. Elevated. Unapologetic."
- "It's About Energy."
Get Involved!
Going in theme with our campaign, we would love for you all to share how you add an elevated edginess to your looks by showcasing your styled MM looks mixing in diamonds and chains! Feel free to use your existing MM pieces to participate in this exciting drop! Here are some ideas from the MM team to help you get started:
- What's Your "Ride or Die" Piece?: Show us your ride or die MM piece-- the one product (or products) you always rely on when styling your looks. From everyday wear to an edgy night out, show us the piece that is your "Ride or Die"!
- Who's Your Ride or Die?: We want to spotlight the powerful connections our ambassador community has-- and this month, it's all about your person. Tell us about who you consider your "Ride or Die"-- the one who hypes you up, keeps it real, and pushes you to go after your goals!
Content Inspo
@buckeyemom5 💯#foryou #4you #rideordie🤘🏻 #momsoftiktok #momlife #motherdaughter #yoursecretissafewithme #foryourpage ♬ original sound - user22929261669
@hannahwiththelipstick Gigi is my ride or die bestie 🫶🏻 It was so much fun to shop in our matching outfits and make people smile! Send this to your ride or die bestie who is always down to enjoy the mundane moments with you. 🤍 Outfit details are on my LTK (in bio) and highlight bubble called “twinning”. #bestie #matchingoutfits #mommydaughter #toddlermomlife #toddlermom #momanddaughtergoals #mommydaughterdate ♬ Something That I Want - Grace Potter
@lydsbutler 🥹🥹🥹💕💕💕
♬ we are infinite - seanboy
