She's A Boss
Overview
She's A Boss is all about the women who inspire us--the trailblazers, innovators, and leaders making waves in their industries. This campaign is a celebration of their passion, drive, and the impact they create every day.
We want YOU to bring this to life by celebrating the bosses in your own world. Whether it's a mentor, a friend, a mom, or even yourself-- share how you embrace confidence, ambition, and style.
Timeline | Campaign Hashtags and Tags | Key Copy Points to Include
Posting Dates: The brand new collection comes out on the 23rd! We'd love for you to help amplify messaging between the 23rd and the 6th of June if you can!!
Where to Post: IG Feed + Stories, Tiktok Posts (No Stories)
Hashtags: #MMBoss
Tags: @MelindaMaria_Jewelry
Key Copy Points to Include:
- "Jewelry that means business."
- "She's a boss. Her jewelry should be too."
- "This is what a boss looks like."
Get Involved!
Whether you have pieces from the new collection or not, we'd love your help in spreading the word! Nominate a woman who you think is a boss-- this could be for any reason!!
- #ShesABoss: Film a bold, confident video shouting out the powerhouse women in your life! Whether it's a best friend, a mentor, or even yourself (because yes, you ARE the moment), tag them and use #MMBoss to celebrate the incredible women who inspire you! Don't forget to highlight MM as the brand that champions strong, fearless women!
- I'm a Boss in my MM: Show us how your favorite MM pieces convert you into the ultimate boss! Whether this is adding an extra tennis necklace or chain, film a GRWM that gives full main-character energy! Confidence, luxury, and some bling to tie it all together--that's how bosses do it!
Wanna See a Sneak Peek?
Here's an exciting sneak peek at a video we will be releasing closer to the launch of this campaign! Feel free to spread the love with us on Instagram when the post goes live! (P.S.- featuring an icon from RHOBH!)
