Vacation Mode: On

Overview

Whether you're oceanside or just manifesting your next escape, this campaign is all about embracing vacation mode--always on. 

We'd love your help in sharing the Isla vibe! Whether you have the pieces or not, there are plenty of ways to capture the feeling and inspire your followers to embrace vacation mode--always on. Let's make waves together!

Taglines /Key Messaging

Taglines

• Vacation Energy, Everywhere: Bring the glow of getaway vibes to your everyday moments--because vacation mode should always be on.
• Effortless Escape: Whether poolside or daydreaming, let Isla's signature pieces add a touch of wanderlust to your style. 

Key Messaging

• Bright, vibrant, and fun. The Isla collection: A vacation wherever you are.

Timeline/Campaign Hashtags and Tags

Posting Dates: The new collection launches on March 21st! We'd love for you to help amplify the messaging between March 21st and the 9th of April if you can!

Where to Post: IG feed + stories, Tiktok posts (no stories)

Hashtags: #VacationModeOn (primary), #MMVacationVibes, #MMIsla

Tags: @MelindaMaria_Jewelry

Get Involved!

Whether you have new pieces, already own some Isla favorites, or have other Melinda Maria jewelry you love, we'd love your help in sharing this moment! Capture the feeling, and inspire your followers to embrace that vacation-ready glow--anytime, anywhere.

Content Inspo

Embedded YouTube/Vimeo videos can go here.  Use the Image and Video buttons above to insert visual content