Giving has always been part of who we are, and Giveaway Live is one of the best ways we live that out. For this next chapter, we streamed across multiple platforms for the first time ever, and built the giveaway around our tennis collection, bestselling settings and diamond cuts, because there's a tennis piece for everyone.
New format meant new lessons. Capacity limits, stream quality, finding the smoothest way in, this one came with real growing pains, and we were honest about it, live. Getting this right for our community matters more than getting it perfect on the first try.
That's why there's more than one way in: comments, our email list, not just catching Melinda live.
Peek Behind the Brand
This is what building something new looks like: testing, adjusting, learning in real time, all in service of a better experience next time. Subscribe to YouTube or wherever you scroll to catch the next episode, and browse our tennis collection below, the same pieces that started it all.
