Come with me behind the brand as we test something brand new, a live stream feature that lets us connect with you across Instagram, Facebook, YouTube, and the site all at the same time, instead of just showing up on one platform. It's rolling out over the next few weeks, and the Knot Collection got the very first sneak peek. This episode actually jumps between three different moments, so consider this your behind-the-scenes timeline.
A few weeks earlier: the demo. Before any of this went live, Nick (Director of Video) and I sat down to walk through how the new platform would actually work, how a broadcast would show up across every channel at once, how guests could join in, all of it. It was very much a "let's figure this out together" kind of conversation, test run and all.
A few days later: the flatlay shoot. Payam (Director of Photography) set up a full flatlay photoshoot of the Knot Collection — six lights, a boom crane (what even is that?!) two glass vases, and a stack of chains styled together that had the whole team stopping to look.
And then, the live itself. Once the streaming platform was ready and the shots were locked, we went live for real — for the first time ever I was across multiple social channels, in front of all of you, with the Knot Collection front and center. It was quick and a little chaotic in the best way: a camera that kept zooming in and out on its own, comments flooding in from three platforms at once, and me showing off the piece I've been dying to share, knowing this was just the very beginning of connecting with all of you this way.
I fell hard for this collection because of one detail: a sculptural, pavé knot that becomes the focal point of every piece. It's a fresh take on an everyday staple, a small shift that changes everything about how the piece sits and catches light.
Shop the Stack
- Knot Ring — the sculptural, pavé knot in ring form, Payam was shooting this solo as it deserved it's own moment in all it's glory.
- Knot Diamonds Figaro Chain Necklace — the necklace Payam kept coming back to on the monitor.
- Knot Figaro Chain Bracelet — worn on-air alongside the Knot Diamonds Figaro Chain Necklace above.
- Knot Cuff — the boldest scale of the knot detail in the collection.
- Knot Crossed Ring — a crossed pavé knot in our finest simulated diamonds, hand-set and hand-polished to fine jewelry standards.
Styling Tips From the Video
- Let the knot be the point, not an afterthought. The sculptural, pavé knot was designed to sit facing out — turn it to the front of your wrist or the side of your neck so it actually shows, instead of treating it like a hidden clasp.
- Layer the gold and silver versions together. The tabletop stack that had our whole team stopping to stare wasn't one metal repeated — it was the gold and silver versions of the same piece worn layered together.
- Good light does half the styling work. Yes, we really did use six lights just to photograph one ring. If you're shooting your own jewelry, side light is what makes a stone actually sparkle on camera instead of going flat.
Peek Behind the Brand
If you know someone who'd love this one, send it their way!
