Come with me behind the brand as we throw a barbecue — and somewhere in the middle of it, I do the thing I always do: get too excited about next month's collection to keep it to myself, rules or no rules.
Out front, guests were building stacks around a 14k evil eye stud we only carry in-store — including Mariella, a friend who flew in from Philadelphia just for the day. I ended up giving a few of them an early look at what's launching next month anyway, and someone told me, on camera, that they love wearing our stuff more than their real diamonds (!)
Tips From This Party
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Some of our best pieces live in-store only. The 14k evil eye stud guests kept reaching for isn't part of any online collection — one of the reasons an in-person visit is worth the trip.
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A hard cuff anchors a stack. It's one of the easiest ways to build a whole look around a single piece.
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Ask what's new. Some of our best moments happen simply because a guest asked — you might walk away with a preview no one else has seen.